Getting started
A geographical indication (GI) is a sign used on products that come from a particular geographical location and which possess a quality, reputation or other characteristic linked to that location.
In New Zealand, GIs can be registered for local and international wines and spirits.
GIs help “brand” a product and differentiate it from other products in the market. They assure consumers that the product is authentic and has specific characteristics due to its origin.
Typically a GI is the place name from which the product originates. For example, the name Champagne properly refers to sparkling wine that comes from the Champagne region in France.
Unlike most other intellectual property rights, GIs are collective rights – there is no “owner” as such, as there is with a trade mark. Any trader who complies with the provisions governing the use of the GI (including any registration conditions) is entitled to use it.
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EU Geographical Indications
Some GIs from the European Union are protected in New Zealand as a result of a free trade agreement. -
Guide to applying for a GI
Guidance that will help make the application process easy to follow and understand. -
Apply for a GI
Use this form to apply to register a geographical indication. -
The GI Register
The GI Register lists all geographical indications (GIs) registered in New Zealand. -
Fees
It costs $5,000 to apply to register a GI, $2,000 to renew it the first time, and $500 for subsequent renewals (excluding GST). -
The Act
The Geographical Indications (Wine and Spirits) Registration Act was passed in 2006. -
Using GIs
Once a GI is registered in New Zealand, there are restrictions on its use.