IPONZ wins Vero Excellence in Business Support Award
Intellectual property is all about creativity, innovation and enterprise. Our Intellectual Property Office (IPONZ) has just been recognised for their business support initiatives.
The Vero Excellence in Business Support Awards are a unique opportunity for organisations to benchmark their business practices against other finalists who have gone that extra mile. “It doesn’t matter what business you’re in, you have to be prepared to listen to your customers wants and then develop the services and smart information that they need. Winning the Government Department category shows us that we are on the right track in our business journey.” – IPONZ Group Manager, Ross van der Schyff said.
IPONZ hasn’t taken its monopoly in being the registration authority for IP rights for granted. IPONZ has moved with the times, changing its business model from a purely administrative role to one which supports business and education providers.
IP assets play an important role in business growth. Ross van der Schyff says that IP assets need to be factored into business planning. “We identified that there is an education knowledge gap around the various types of IP and have built educational partnerships and alliances to raise the IP awareness of as many small to medium business enterprises, students, and entrepreneurs as possible. IPONZ has used, in addition, the www.iponz.govt.nz website as their virtual front door to provide smart IP information and access to trusted IP Register databases and online filing facilities which are available 24/7.
“IPONZ has a long history of supporting business and we want to be just as innovative as those IP owners on the Registers we maintain and inventions and brands we get to examine.” – Ross van der Schyff.