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7.1 Convincing IPONZ deception or confusion is unlikely

Where a citation has been raised under section 25(1)(b) of the Act, an applicant may be able to convince IPONZ that the co-existence of the applicant’s mark with the cited mark is not likely to deceive or confuse. For example, an applicant may argue:

That their mark is not similar to the cited mark.
That their goods/services are not the same as, or similar to, the goods/services of the cited mark.

The applicant must make their submissions in writing.

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7.1.1 Where the owner of the cited mark is the same entity
7.1.2 Address details

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7.1 Convincing IPONZ deception or confusion is unlikely

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