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3.2 Identification of Maori imagery

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The two most distinctive features of Māori imagery are:

  • curvilinear designs as depicted in tā moko (tattooing), kowhaiwhai (rafter patterns) and whakairo (carving);
  • rectilinear designs as depicted in tukutuku (ornamental) paneling or taniko (embroidery).


The following are examples of marks that contain Māori imagery that may have been acceptable for registration at one time, but would be unlikely to be acceptable today.


 

 [image] Maori chief.   [image] Codys pale ale.  
Goods: "butter" (1893)   Goods: "ale and stour" (1914)
     
 [image] Native sauce.    [image] Loyals cigarettes.
 Goods: “Worcester sauce,
pickles and chutney” (1927)
   Goods: “cigarettes” (1931)


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Last updated 16 November 2009

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