3.2.1 Vienna classification

Where a sign contains an image, the image classified according to the Vienna Classification. The Vienna Classification system is a numbering system developed by the World Intellectual Property Organization to describe trade mark representations. The system aids in effective searching of trade marks which consist of, or contain, pictorial representations, words presented in a special form, ornamental motifs or other figurative elements¹.

IPONZ has supplemented the WIPO Vienna Descriptors by adding descriptors that are specific to New Zealand images. Where a sign contains Māori imagery, appropriate New Zealand specific descriptors will be assigned.

Examiners use the classification as a guide to assist in determining whether or not the device under consideration could be a Māori device.
 

The New Zealand specific descriptors are:

53.1 Maori

53.1.1 Moko (tattooing) (See also 2.1.1, 2.1.25, 2.3.1 and 2.3.25)
53.1.2 Kowhaiwhai (curvilinear design) (See also 25.7.1)
53.1.3 Tukutuku (rectilinear design) (See also 25.7.3 and 25.7.23)
53.1.4 Whakairo (carving) (See also 2.1.1, 2.1.22, 2.3.1 and 2.3.22)
53.1.5 Tiki (See also 4.5.5)
53.1.20 Other Māori
 

53.2 Flora

53.2.1 Fern (Does not include silver fern, see 53.2.2) (See also 5.1)
53.2.2 Silver fern (See also 5.3.7, 5.3.13 and 5.3.14)
53.2.3 Flax (See also 5.1)
53.2.4 Kauri (See also 5.1)
53.2.5 Kowhai (See also 5.1 and 5.5)
53.2.6 Pohutukawa (See also 5.1 and 5.5)
53.2.7 Nikau (See also 5.1)
53.2.8 Ti Tree (Cabbage tree) (See also 5.1.30)
53.2.20 Other flora
 

53.3 Fauna

53.3.1 Tuatara (See also 3.11.23)
53.3.2 Weta (See also 3.13.23)
53.3.10 Fantail / Piwakawaka (See also 3.11.23)
53.3.11 Huia (See also 3.7.21)
53.3.12 Kiwi (See also 3.7.18)
53.3.13 Moa (See also 3.7.21)
53.3.14 Tui (See also 3.7.21)
53.3.30 Other fauna (See also 3.7.21)
 

53.4 Other New Zealand

53.4.1 NZ map (Any of North, South, Stewart or combination) (See also 1.17.6)
53.4.2 NZ flag (See also 24.7.1)
53.4.3 Aoraki (Mt Cook) (See also 6.1.2 and 6.1.4)
53.4.4 Taranaki (Mt Egmont) (See also 6.1.2 and 6.1.4)
53.4.20 Other

Footnote

¹ See Introduction Guidelines.