Document Actions
3.2 Identification of Maori imagery
Note: This is the print view with all the Document pages on one page. The paginated version is available here, if you prefer that.
3.2.1 Vienna classification
Where a sign contains an image, the image classified according to the Vienna Classification. The Vienna Classification system is a numbering system developed by the World Intellectual Property Organization to describe trade mark representations. The system aids in effective searching of trade marks which consist of, or contain, pictorial representations, words presented in a special form, ornamental motifs or other figurative elements1.
IPONZ has supplemented the WIPO Vienna Descriptors by adding descriptors that are specific to New Zealand images. Where a sign contains Māori imagery, appropriate New Zealand specific descriptors will be assigned.
Examiners use the classification as a guide to assist in determining whether or not the device under consideration could be a Māori device.
The New Zealand specific descriptors are:
53.1 Maori
53.1.1 Moko (tattooing) (See also 2.1.1, 2.1.25, 2.3.1 and 2.3.25)
53.1.2 Kowhaiwhai (curvilinear design) (See also 25.7.1)
53.1.3 Tukutuku (rectilinear design) (See also 25.7.3 and 25.7.23)
53.1.4 Whakairo (carving) (See also 2.1.1, 2.1.22, 2.3.1 and 2.3.22)
53.1.5 Tiki (See also 4.5.5)
53.1.20 Other Māori
53.2 Flora
53.2.1 Fern (Does not include silver fern, see 53.2.2) (See also 5.1)
53.2.2 Silver fern (See also 5.3.7, 5.3.13 and 5.3.14)
53.2.3 Flax (See also 5.1)
53.2.4 Kauri (See also 5.1)
53.2.5 Kowhai (See also 5.1 and 5.5)
53.2.6 Pohutukawa (See also 5.1 and 5.5)
53.2.7 Nikau (See also 5.1)
53.2.8 Ti Tree (Cabbage tree) (See also 5.1.30)
53.2.20 Other flora
53.3 Fauna
53.3.1 Tuatara (See also 3.11.23)
53.3.2 Weta (See also 3.13.23)
53.3.10 Fantail / Piwakawaka (See also 3.11.23)
53.3.11 Huia (See also 3.7.21)
53.3.12 Kiwi (See also 3.7.18)
53.3.13 Moa (See also 3.7.21)
53.3.14 Tui (See also 3.7.21)
53.3.30 Other fauna (See also 3.7.21)
53.4 Other New Zealand
53.4.1 NZ map (Any of North, South, Stewart or combination) (See also 1.17.6)
53.4.2 NZ flag (See also 24.7.1)
53.4.3 Aoraki (Mt Cook) (See also 6.1.2 and 6.1.4)
53.4.4 Taranaki (Mt Egmont) (See also 6.1.2 and 6.1.4)
53.4.20 Other
Footnote
1 See Introduction Guidelines.
3.2.2 Reference resources - Maori art - Toi Māori resources
D R Simmons, Tā Moko: The Art Of Māori Tattoo (Reed Books, Auckland NZ, 1986). ISBN 0474000443 (pbk).
David Simmons, Whakairo: Māori Tribal Art (Oxford University Press, Auckland NZ, 1994). ISBN 0195581199 (pbk).
Hans Neleman, Moko Māori Tattoo (Edition Stemmle, Zurich, c1999). ISBN 3908161967.
Janet Davidson, D C Starzecka, Ngahuia Te Awekotuku, Māori: Art And Culture (D. Bateman, in association with British Museum Press, Auckland NZ, 1996). ISBN 186953302X.
J H (John Henry) Menzies, Māori Patterns Painted And Carved (Hagley Press, Christchurch NZ, 1975).
Māori art and graphics at: http://winson.maoriart.net/index.html (examples of Māori art and graphics).
Māori art at: http://www.maoriart.org.nz/; http://www.maoriart.net/; http://www.artmaori.com/; http://www.humboldt.edu/~rwj1/mauri.html; http://www.americanpentimento.com/art.htm#NZ (links, examples and information regarding Māori art).
Mick Pendergrast, Raranga Whakairo Māori Plaiting Patterns (Coromandel Press, Coromandel NZ, 1984). ISBN 0908632959 (pbk).
Pita Graham, Māori Moko Or Tattoo (Bush Press, Auckland NZ, 1994). ISBN 0908608632 (pbk).
Sandy Adsett, Chris Graham, Rob McGregor, Kōwhaiwhai Arts (Education Advisory Service - Art & Design, Tauranga NZ, 1992). ISBN 0477015999 (pbk).
Sidney M Mead, The Art Of Māori Carving (Reed, Auckland NZ, 1961). ISBN 079000366X (pbk).
Tā Moko at: http://www.tamoko.org.nz/ (examples and information regarding Tā Moko, Traditional Māori tattooing).
Terence Barrow, An Illustrated Guide To Māori Art (Reed, Auckland NZ, 1995). ISBN 0790004100 (pbk).
W J (William John) Phillipps, Māori Rafter And Taniko Designs (Harry H. Tombs, Wellington NZ, 1960).
