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6.3 Pitau (Koru)

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6The Māori Trade Marks Advisory Committee has advised the Commissioner that where a pitau (also known as koru) appears as a device in a trade mark, it does not consider such devices to be offensive for a wide range of goods and services.

As a result, the Commissioner will not send marks incorporating pitau to the Committee, unless:

  • the application contains an association with genetic technologies;
  • the application includes other Maori text and/or imagery; or
  • the Commissioner considers that the application may be offensive in relation to particular goods and services.


6 Practice Guideline Amendment 2006/11, IPONZ Newsletter, December 2006.

Last updated 25 November 2014