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What is IP? Any inventive creation of the human mind.
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Education

 
Several IP assets can be tied up with your innovative and creative work. The guide below can help you capture your newly created IP, links you to more information, and lists some professional consultants and government organisations that could assist you.

 

Your creation or innovation

Potential IP assets

Information links and suggested contacts


A sign that identifies goods or services for trade

Registered trade mark - ®

Unregistered trade mark - ™

What is a trade mark?

NZ Patent Attorney Register

www.business.govt.nz

An invention

Patent*

Registered design*

Copyright

Trade secret

Confidential information

What is a patent?

What is a design?

What is copyright?

NZ Patent Attorney Register

www.business.govt.nz

A product design

Copyright

Registered Design*

Shape trade mark^

Patent*

Confidential information

What is copyright? 

What is a design? 

What is a trade mark?

What is a patent?

Better by Design

www.business.govt.nz

A plant



 

Plant variety right

Patent for a new plant breeding method

Trade mark to sell plants or promote your botanical services

What is a plant variety right?

What is a patent?

NZ Patent Attorney Register

What is a trade mark?


A company’s legal identity



Company name



New Zealand Companies Office

NZ Chartered Accountant

www.businessassessment.co.nz/

www.business.govt.nz

An internet address

Domain name New Zealand Domain Names Commissioner

Your business reputation



Goodwill earned from trading

 

 

NZ Patent Attorney Register

Training and promotional material

Copyright

Trade Mark

Company name

Confidential information

What is copyright?

What is a trade mark?

New Zealand Companies Office

www.business.govt.nz

Music

Copyright works like music, lyrics, arrangement, sound recordings and live performances


Trade mark for delivering services and merchandising products.

Company name

What is copyright? 

Record Industry Association of New Zealand

Australasian Performing Rights Association

Creative New Zealand

What is a trade mark?

New Zealand Companies Office

Film Copyright works likes scripts, digital recordings, costume and set designs

Trade mark for delivering services and merchandising products.

Company name

What is copyright?

Creative New Zealand

What is a trade mark?

New Zealand Companies Office

Art

Copyright

Design

Trade mark

What is copyright? 

What is a design?

What is a trade mark?

New Zealand Companies Office

Creative New Zealand 



Key

* Best business practice is to make the commercial decision to file a patent or design application before releasing information or marketing.

^ Generally requires significant evidence of use for trade mark registration

Last updated 23 September 2008