Creative Directions

Creative Directions is an online professional support kit designed to help teachers encourage student creativity and raise intellectual property (IP) awareness. The kit includes career building information that can be seamlessly fitted into a lesson plan or project based learning experience.

Creative Directions sets out to get media studies teachers talking with their students about IP, helping them understand:

Creative Directions is a user-friendly online IP education tool combining practical information, classroom ready material, contacts and external links for you and your students to explore. The kit covers everything from performers’ rights through to licensing schemes for New Zealand Schools. Interactive IP showcases reveal the layer cake of IP assets and people who contribute their skills, expertise and creative energy to produce the final product. There are tips to encourage entrepreneurial attitudes and for avoiding potential legal hassles, and a media guide to help you source material and provide direction for students producing original and adapted creative work.

Creative Directions is tailored to the media studies curriculum and contains information applicable to other subjects such as:

Enterprise Education – IP can be bought, sold and licensed

Science & Technology – inventions, product designs and branding

History – acknowledging innovative and creative success

English – copyright and IP adding new words to our vocabularies.

Creative Directions was co-developed by the Ministry of Education and Intellectual Property Office of New Zealand (IPONZ) with help from teachers, students and the music and film industry. The resource is published by the Ministry of Education and available at:

Te Kete Ipurangi - The Online Learning Centre