Distinguish your goods or services in the market place by using a trade mark. Your trade mark could include words, logos, shapes, colours, sounds, smells or any combination of these.

A patent gives you a legal right to stop others from making, using, or selling something you have invented for up to 20 years. Your rights only exist in the country or region where your patent is granted.

Created automatically with original work, like artwork, books, websites, computer programs, drawings, plays, films, music, and sound recordings. You may use the symbol © to help you demonstrate that you claim copyright in a particular work, but you do not need to.

Designs are all about how your products look. You can register the design of products that have a new shape or surface decoration.

A grant of Plant Variety Rights for a new plant variety provides the exclusive right to exploit propagating material of the variety.

Geographical indications are used to inform consumers that a product originates from a particular geographical region, and has a quality, reputation or characteristic that is essentially attributable to its geographical origin.

Māori culture and traditional knowledge is a unique New Zealand taonga (treasure) — central to our national identity.