A trade mark identifies a unique product or service. For example, the term BUDGET SUPERMARKET for retail services in relation to food and household items is unlikely to identify one trader from any other in that trade channel.
The benefits of registering a trade mark include:
- Exclusive right to use the trade mark throughout New Zealand to promote the goods and/or services it covers.
- Use the ® symbol with the trade mark
- Legal protection to deter others from trying to imitate your brand.
- A good trade mark will distinguish your business from others.
- Adds value to your business that can increase over time as the mark becomes established in the market.
- You can sell or assign the trade mark to another person or business, or license its use to other parties.