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Trade Marks

You can distinguish your goods or services in the market place by using a trade mark. Your trade mark could include words, colours, logos, shapes, sounds, smells or any combination of these.


  • Protects your logo, name and brand
  • Costs $150 per class, excluding GST
  • Takes a minimum of 6 months to acquire
  • Can last up to 10 years before renewal

Getting started

A trade mark identifies a unique product or service. For example, the term BUDGET SUPERMARKET for retail services in relation to food and household items is unlikely to identify one trader from any other in that trade channel.

The benefits of registering a trade mark include:

  • Exclusive right to use the trade mark throughout New Zealand to promote the goods and/or services it covers.
  • Use the ® symbol with the trade mark
  • Legal protection to deter others from trying to imitate your brand.
  • A good trade mark will distinguish your business from others.
  • Adds value to your business that can increase over time as the mark becomes established in the market.
  • You can sell or assign the trade mark to another person or business, or license its use to other parties.