International trade marks

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Intellectual Property Office of New Zealand

International trade marks

Getting trade mark protection overseas can be done in 2 ways: Filing in each country separately, or using the Madrid System.

The Madrid Protocol

The Madrid Protocol is a treaty administered by the International Bureau of the World Intellectual Property Organization (WIPO). It's a way of facilitating the filing of applications overseas in one easy step.

WIPO website

The protocol allows trade mark owners to apply for their trade mark in over 100 participating countries by simply filing one application directly with their local trade mark office:

  • 1 filing in English,
  • 1 set of fees,
  • 1 place to update your details and maintain your application,
  • 1 global renewal date. 

New Zealand businesses protecting their trade marks around the world through the 'Madrid' system

New Zealand businesses constantly protect their trade marks around the world through the 'Madrid' system. In 2021, a total of 535 international applications were filed from New Zealand.

Top 10 countries where New Zealand businesses protected their brands in 2021

  1. United States of America (342)
  2. United Kingdom (321)
  3. Australia (305)
  4. European Union Intellectual Property Office (EUIPO) (282)
  5. Canada (168)
  6. China (155)
  7. Japan (127)
  8. Singapore (118)
  9. Republic of Korea (95)
  10. Malaysia (54)

Top 5 industries for which New Zealand businesses filed Madrid applications for overseas protection in 2021

  • Services for business and retail services
  • Scientific and engineering services, software design and SaaS
  • Electronics, computers and software
  • Pharmaceuticals, supplements and baby foods
  • Education, training and entertainment services

New Zealand businesses that filed the most Madrid applications for overseas protection in 2021

  • Fisher & Paykel Healthcare Limited
  • Fonterra TM Limited
  • JJK Group Limited

IPONZ Madrid trade mark infographic 2021

Madrid infographic - How NZ businesses are protecting their trade marks around the world in 2021 [PDF, 1.4 MB]

New Zealand 'Madrid' system Trade Marks for previous years

Filing from New Zealand

You can use your New Zealand application as the base for your international trade mark application. This is known as a New Zealand Office of Origin (NZOO) trade mark.

If you already have an international registration, and want to add more countries, you'll need to submit your request through WIPO directly.

Prepare to apply

Before you start filling out the international application form, make sure the details of the basic mark and its owner are in order.

See Prepare to apply for New Zealand Office of Origin trade marks.

Apply for an international trade mark

Once you've confirmed that the basic mark is suitable, you can apply for an international trade mark.

Apply for an international trade mark.

Filing into New Zealand

It's possible to designate New Zealand in an international application originating overseas. This is called an international registration designating New Zealand (or NZD).

International registration designating New Zealand

Maintain an international registration designating NZ

Some maintenance of international registrations designating New Zealand (NZDs) is done with us, and some is done directly with WIPO.

Maintain an international trade mark.

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