Wrestler

Case studies

Ideas come in all shapes and sizes. It is likely that no matter your business or industry, intellectual property (IP) will help you along your journey. Find out more about how these New Zealand companies have leveraged IP to get to where they are today.

Wrestler

Trade marks Copyright

A novel idea, of using immersive virtual reality, gave creative design agency Wrestler its edge. Clever use of trade marks and copyright help ensure they maintain their competitive advantage.

Kat Lintott, co-founder of Wrestler talks about her journey into virtual reality.
Credit: Mark Tantrum Photography Ltd.
Duration: 1:45

Kat Lintott is shown walking on the beach at Lyall Bay. The title says “Dream it. Do it. Own it.”. She says “Wellington as a place to do business is super awesome, because we have the tech industry and the creative industry. It's a really tight community.”

The scene changes to show her seated in a team room at work – the Wrestler offices. She says “Kia ora, ko Kat Lintott ahau. My husband Ben and I are co-founders of Wrestler.” We see Ben and Kat walking down a track on Mt. Victoria, Wellington.

“I head up the interactive part of Wrestler, which really focusses on virtual reality, augmented reality and gaming.” We see Kat in virtual reality goggles, in a bland space, moving hand held virtual things around in a goofy way.

“Wrestler came out of a strategy day, we looked at how the name could be changed to actually get them to think about that we are actually going to push back on creative, and have like a wrestle basically with creative (development).”

We see Kat walking through the offices, past the large Wrestler “W” brand and sitting down at a meeting with Ben and a staff member.

She says “copyright becomes a consideration every moment of our day. Whether it is our own ideas coming to life, or using other contractors, creators, using music.”

We see Kat seated in an arched relaxation space in the Wrestler office. She says “When we registered ‘Wrestler’ with the companies' office, I thought we had trademarked the name Wrestler. But we hadn't. I had this moment of like, we haven't trademarked it! I was kind of freaking out about it. I emailed a friend of mine, he was like, ‘yup, we can do it for you’.”

We return to seeing Kat on the beach, with her dog. She says “I just can't believe it took us a whole year to register it. We need to make sure the work we are doing is making the world a better place. Not just selling things for the sake of consumption. Whether it's sustainability or mental health, equality. These are the things that we really think about when we are working with a client.”

“Story telling is the most powerful tool we can use to make the world a better place, and somewhere that our rangatahi want to inherit. And that is why I think that our story is so powerful and why I love what we do at Wrestler.”

The end titles say “Own your love what you do idea” and the film finishes with the Intellectual Property Office of New Zealand logo.

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