Geographical indications

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Geographical indications

Geographical indications are used to inform consumers that a product originates from a particular geographical region, and has a quality, reputation or characteristic that is essentially attributable to its geographical origin.

  • Associates a product with a location
  • Costs $5,000 to register
  • Takes a minimum of 6 months to acquire
  • Lasts 5 years before first renewal

Getting started

Getting started

Geographical indications (GIs) help to geographically “brand” a product and differentiate it from similar products produced in other regions. They assure consumers that the product is authentic and has specific characteristics due to its geographical origin.

Typically a GI reflects the name for the place or region where the product originates. For example, the name ‘Champagne’ identifies sparkling wine that comes from the Champagne region in France.

GIs are collective rights – there is no single “owner” of a GI, as there is with a trade mark. Any producer or trader who complies with the requirements governing the use of the GI may use it on their relevant products.

In New Zealand, you can apply to register a GI for local or international wines and spirits.

New Zealand also protects some GIs from the European Union, as a result of a free trade agreement. These GIs are referred to as EU FTA GIs, and cover wines, spirits and other goods.